MAKATI PAYS P 2.4 MILLION FOR MOVIE TICKETS OF ELDERLY RESIDENTS IN FIRST QUARTER OF 2009
June 18th, 2009The city government of Makati has paid a total of P2,406,724.50 to four cinema owners in the city for 69,534 movie tickets issued to senior citizens who availed themselves of the privilege of watching movies for free in all theaters in the city from January to March this year.
In a report to Mayor Jejomar C. Binay, the Finance Department identified the payees as Ayala Land, Inc., which operates Glorietta 1 and 4 and Greenbelt 1 and 3 theaters, Rockwell Land , owner of Power Plant Cinema, Universal Management Corporation for ABC Tri-Cinema, and Waltermart for Cinema 2000.
The city government has paid its 25 percent subsidized share in the cost of movie tickets with Ayala Land, which received P1,099,269.75 for 31,526 tickets; Rockwell Land, P749,023.50 for 19,051 tickets; Universal Management Corp., P242,533.75 for 9,622 tickets; and Waltermart, P315,897.50 for 9,335 tickets.
Under the program initiated by Binay, Makati ’s almost 50,000 senior citizens need only to present their senior citizens card and movie tickets booklet, both issued by the city government, at the ticket booths whenever they go to the said cinemas.
The city government has required qualified senior citizens to present the said items each time they go to the movies to prevent attempts to use fake senior ID cards to gain free entrance to movie houses in Makati .
In 2008, cinema partners received around P9.3 million from the city government for the program, and around P7.5 million and P6.1 million in 2007 and 2006, respectively. This year, the city government has allocated a total of P11 million for its free movies program.
“The increasing trend in the payments we have made to theater owners for this program is a clear indication that our intended beneficiaries, the senior citizens of Makati , truly appreciate and enjoy these benefits that we offer them,” Binay said.
Aside from free movies, the city government also delivers birthday cakes to its elderly. Couples celebrating their golden wedding anniversaries also get free cakes from the mayor.
The BLU card program for the elderly on the other hand, gives beneficiaries of a BLU cardholder financial assistance upon the death of the cardholder. Makati ’s senior citizens also receive a cash gift of P1,000 twice a year, which helps augment their budget for food and medicine. The cash gift is given every June and December.
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